I love building things. Having built several businesses and the technologies best positioning them for success, I've learned some key lessons that permeate throughout my life.
Knowing what to build is more important than knowing how to build, though both skills are necessary. As an engineer, it's easy to fool oneself into thinking that robust engineering is the main priority. However, selling something that other people want to buy is existential to the business, while what's under the hood only matters when it's desired.
Quick iterations and optimizing for learning will beat most other operating strategies when getting off the ground, from product experiments through lifestyle commitments to parenting practices. Making small changes in multiple directions at high cadence shows which paths ahead are feasible and which should be avoided.
It's all about the path of least resistance. As the technical leader, you're the tip of the spear when it comes to finding and materializing the way from where the business is to where it needs to be. You're part of the select few who can see and navigate the business goals and needs while understanding the available technological options and tradeoffs.
For the past year, I've been lucky and blessed to be A&M DIG's CTO, where practicing those lessons led to a better outcome than I could have ever imagined. We obsessively listened to our client needs, iterated quickly to build tech to address those, and proved the value of our product, our team, and our innovations!