Joey Baruch
Joey Baruch
CTO & Team Lead | SW Engineer | Cornell Tech MBA | NYC

About Me


I have over 6 years of experience as a software engineer and have worked at both startups and large organizations. I'm proficient in Java and Scala for big data analytics infrastructure, and most recently I've co-founded a startup focusing on the post-COVID fitness industry.

I love building things. While hard engineering problems are often intrinsically fun to tackle, I'm most excited about impacting the growth of new products and ventures from scratch - doing whatever is necessary. In the past months, I've learned to become a fullstack engineer, architected, built and deployed a scalable, multi-tenant, cloud-based SaaS product, hired and managed a great team of developers that feel ownership of the product, and spoken to countless potential clients and users, conducting field experiments to get a first-hand understanding of the need our product solves.


  • Hired and managed a global team of 8, focusing on creating and growing a culture of growth-mindset, ownership, empowerment, and accountability in an inherently asynchronous team environment.
  • Built a webRTC based video communication solution deeply integrated with a CMS and a CRM to provide a top-of-the-market fitness experience. The product allows local gyms and studios to compete in the age of COVID-19 and digital first competitors such as Peloton, Apple fitness, and more.
  • Developed at scale, event processing engine using spark structured streaming, kafka, and HDFS - processing petabytes per day.
  • Created an Object Graph Mapper library for the Apache Tinkerpop Gremlin language, enabling the use of Titan 1.0.0 (an open-source graph database) as the underlying infrastructure for a NoSQL discovery tool.
  • Recreated NLP chat specific text classifiers and benchmarking tools from academic whitepapers for research purposes, disproving the viability of automated thread disentanglement in group chats with current classifiers.
  • Was awarded first place in PayPal internal hackathon for building a web-based radio station.


Personal Interests

  • Parenting. My first daughter was born in 2018, and she has changed my life. I've embarked on the most important journey of life, and I'm endlessly excited to spend time with her, watch her grow, and become a person that I am genuinely proud of.
  • Building Things. I can't say this enough. I'm highly passionate about creating products that impact people's lives. I thoroughly enjoy the journey of the product as it finds it's optimal form, as well as the journey of the engineer, as he grows and acquires the skills necessary to build the product.
  • Building Data Products. It's an exciting time for machine learning. I'm working through classes at Cornell and online in Data Analytics, Computer Vision, and Deep Learning. I enjoy lengthy discussion in these fields and many other (rather nerdly) topics.
  • Hang gliding. I flew gliders since I was a teenager and until a few years ago. While I no longer have the risk tolerance to practice this sport, it's still a source of inspiration, and it defined who I am.

Recent Projects

  • To experiment with akka, I designed and built this HTTP log monitor that can has massive horizontal scale.
  • I've experimented with a slack based app with a google cloud backend that predicts the likelihood that two students in the same school will enjoy being friends and recommends they meet up.
  • I built an AWS instance running Python and Jupyter notebooks, and computed the riskiness/lethality of different roads and intersections in NYC using an Open Data set.

Other Things

  • Served in the Israeli Defense Forces for three years full time, and ten years in reserves.
  • Fluent in Spanish, Hebrew, and English

Contact Me